32
%
reduction in turnover ofhourly paid crew in newsites in 3 months
High impact internal newsletters
Traditional newsletters often fail because they’re communicating to an entire workforce as one person, rather than acknowledging the fact we all want different things. By automating the delivery of news that aligns with an individual’s role and location, we ensure your internal communications are not just sent, but actually read and understood.
More personalised content, equals more engagement
The reason why your people aren’t reading your internal newsletter is because it just doesn’t feel made for them. Smart Newsletter transforms the traditional internal newsletter into a personalised experience, with everyone receiving information tailored to their role, interests and engagement patterns. What’s irrelevant is filtered out. What’s important is promoted to the top. With Oak you can deliver internal newsletters that are:
Targeted – shaped by individual interests, roles and engagement patterns
Dynamic – refreshes automatically to keep every edition timely and relevant
Impactful – inspires attention, action and alignment across your workforce
Personalised – content as unique as your employees
Scalable personalisation
Whether you have 800 or 80,000 employees, every employee receives the information that is relevant to them. Individually tailored, automatically distributed.
Fresh, relevant and dynamic
Outdated or previously read content is deprioritised, ensuring each email edition feels new and worth opening.
Smarter segmentation
Deliver content based on roles, teams, locations or niche employee communities. Not just hierarchy.
Measure performance and engagement
Does a particular department prefer certain types of content? Are certain areas or job titles more engaged? Analytics helps you dive into the performance of your newsletter content.
Behaviour-led prioritisation
AI ranks content based on what employees engage with most, ensuring the most relevant updates feature at the top of their newsletter.
Multichannel reach
mart Newsletter works seamlessly alongside your intranet,mobile app and internal platforms to create a consistent, unified communication experience.
“The results speak for themselves. Our industry has a high turnover, so to have 97% monthly engagement and 70% of the workforce onboarded in such a short space of time is a huge success. We can’t wait to see how Oak Engage will continue to help us achieve our employee engagement goals.”
Nick Hollis
Head of Engagement, Burger King UK
Smart Newsletter
What makes personalised intranet content from Smart Newsletter different from a traditional internal newsletter?
Personalised intranet content ensures every employee receives updates tailored to their role, interests and behaviour, rather than a single broadcast sent to everyone. Instead of generic mass emails, content is dynamically prioritised so communications feel timely, relevant and valuable. Smart Newsletter powers this by automatically applying AI driven personalisation, helping important updates cut through within your intranet environment.
Can we tailor personalised intranet content for different employee communities?
Yes. Personalised intranet content can be configured for specific teams, locations, interest groups and affinity communities, going far beyond simple hierarchy based targeting. This ensures each employee group receives communications that reflect their context and priorities. Smart Newsletter enables this segmentation automatically, making it easy for internal communications teams to deliver relevant content at scale.
How can we measure the success of personalised intranet content?
The performance of personalised intranet content is tracked through detailed intranet analytics that monitor engagement rates, content interactions and readership patterns. These insights allow internal communications teams to refine targeting, improve relevance and clearly demonstrate ROI. Smart Newsletter provides reporting that links personalisation directly to measurable engagement outcomes.
Which industries benefit most from personalised intranet content powered by Smart Newsletter?
Personalised intranet content is particularly valuable for organisations with complex, distributed or frontline workforces where relevance drives engagement. Smart Newsletter supports sectors such as Retail ,Hospitality, Healthcare, Manufacturing, Financial Services, Education, ensuring communications are tailored to varied roles and operational environments.
Is it possible to combine personalised intranet content with other internal communications channels?
Yes. Personalised intranet content delivered through Smart Newsletter works seamlessly alongside your intranet, mobile app and other internal platforms. This creates a consistent, unified multi-channel communication ecosystem, ensuring employees receive relevant updates wherever they access your internal systems.
Can I see a demo of Smart Newsletter?
Yes, absolutely. Book a call with our team and we’ll show you how our employee newsletter software works and how it could help your team.
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ITV Host Their Digital Event With the Help of Oak Engage
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How to Engage Remote Employees: 12 Actionable Tips
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Why is Internal Communications Important?
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Employee Engagement Surveys: A Guide [w/ Questions]
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How An Intranet Can Help Manage Your Workforce During Covid 19
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Social Intranets: A Beginners Guide
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What is a Digital Workplace? [A Simple Guide]
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Employee Voice In The Workplace [Ultimate Guide]
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Employee Engagement Survey Questions
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5 Minutes With Our Head of Customer Success, Michael Harbottle
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Employee Recognition in The Workplace [Complete Guide]
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How to improve employee engagement in 2026: 10 practical strategies
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11 Microsoft Sharepoint Alternatives [Your Staff will Love]
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Company culture and employee engagement
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“The New Normal” Discussed on Comms In A Nutshell
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7 Uses of an Intranet [You & Your Employees Will Love]
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“The Future of Work” as discussed on Comms In A Nutshell
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What is a digital workplace strategy?
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Employee retention strategies [How to keep your staff engaged]
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Common Internal Comms Challenges [How to Beat Them]
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Slack as an Intranet: Does it Work?
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Employee wellbeing: A deep dive
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Internal Communications Best Practices [11 Tips]
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The Future of Working Report 2022- Have Your Say- Win Amazon Vouchers!
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"Employee Wellbeing During The Festive Season" as discussed on Comms In A Nutshell
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“HR Trends & Challenges for 2022” as discussed on Comms In A Nutshell
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Employee Relations: Definition, Examples & Tips
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Too Many Internal Communications Channels? - Read This
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11 Simple Tips to Improve Internal Communication TODAY
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5 Reasons Why Employee Engagement Plans Fail
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Benefits of a Company Intranet You Can't Ignore - Oak Engage
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Getting Chatty Patty with Five Guys
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The Impact of Employee Engagement on Retention
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How to Improve Internal Comms in Healthcare
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How to Improve Employee Engagement in Healthcare
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How does employee engagement affect productivity?
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Is Sharepoint Right for Your Business? Here’s an Alternative Solution
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Internal Communications Metrics [For ICs & Managers]
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How to Improve Employee Engagement in Retail
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Causes of absenteeism in the workplace and how to fix it
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How to Implement New Technology in the Workplace
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Internal Communication audit (step by step guide & template)
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Your HR Employee Onboarding Guide (Free Checklist)
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