You don’t have to get a comedian, wordsmith or even a Red Bull-smashing extrovert to manage interesting content. But you shouldn’t actively seek out the most boring person in the company either. You just need to keep content fresh and updated so people can find what they need, share the latest doge meme, or read interesting facts, like, did you know you’re likely to eat 35,000 cookies in your lifetime? (By the way, that’s an approximation and not a goal. But you do you.)
Companies with active and engaging intranets have at least a month’s worth of prepped content, an active RSS feed, link to the company Twitter feed, and frequent internal competitions or trivia games. Even something as simple as adding a “Quote of the Day” to your intranet homepage can increase daily logins.
How do they do it? With Content Captains, of course.
Content Captains are representatives of a team’s best interests and responsible for their respective team’s information, such as regularly providing new, relevant content on their team’s intranet homepage. An example of just how much content that is, imagine a company with 10 departments, with 10 Content Captains producing 3 pieces of content a week. That’s 120 new, original, fresh content pieces a month. Wow indeed, Levar Burton. Wow indeed.
1) Content and content. Get it? It’s a homonym.
2) Seduce with images.
3) Sharing is caring.
4) Data is your friend.
5) Who’s awesome? You’re awesome.
Image © Allegra Santis 2018