32
%
reduction in turnover of hourly paid crew in newsites in 3 months
Short-Form Video
Capture attention with short form internal communication Videos
Oak brings the proven engagement power of social media to internal communication. With Short-Form Videos, or ‘Moments’, deliver timely mobile-friendly updates that capture attention, ignite emotion and motivate your workforce.
The power of short-form videos for internal communication
Snappy, tik-tok style internal communication videos boost internal engagement by delivering messages in the way people naturally consume content – quick, snackable and mobile-first.
Embed videos directly into your Social Intranet feed and create a natural flow of information that strengthens connectivity between teams, ensuring messages get noticed.
Easily share moments that matter
Without clear communication, frontline and deskless workers can quickly feel isolated from the core mission. This is especially critical in fast-paced sectors where traditional long-form articles simply don’t fit into a busy shift.
Bring messages to life through video, replacing static text with real-world visuals. Whether it’s a 3 minute operational change or a 30 second team shout-out, internal communication videos make your content more accessible and human.
Humanise your content
Break down hierarchical barriers between leadership and other teams in the business by allowing employees to communicate and share stories in a more personal, approachable way, building trust and transparency across the business.
Reach frontline employees faster
Capture everyone’s attention, from desk based to the frontline, by delivering 60-second updates directly to mobile devices, making frontline communications accessible during shifts, breaks, or on the move.
Empower employee voices
Move beyond top-down communication by enabling peer-to-peer video content. Let your teams share their own success stories and ideas to drive a more inclusive culture.
Reduce communication friction
Replace time-consuming briefings and repetitive emails with internal communication videos that can be published once and distributed instantly to the right people at the right time.
Drive engagement through relevance
Target your video content by role, location, or department, ensuring every update is highly relevant to the viewer rather than just background noise.
“The results speak for themselves. Our industry has a high turnover, so to have 97% monthly engagement and 70% of the workforce onboarded in such a short space of time is a huge success. We can’t wait to see how Oak Engage will continue to help us achieve our employee engagement goals.”
Nick Hollis
Head of Engagement, Burger King UK
Short Form Video FAQs
How are internal communication videos different from traditional internal communications?
Internal communication videos deliver messages visually through your intranet app rather than relying on long written updates or email. They’re an engaging way to communicate and help employees understand information faster and reduce the need for follow-up clarification.
When should I use internal communication videos?
Internal communication videos work best for leadership updates, operational changes, urgent messages and company announcements where clarity and attention matter. They are particularly effective when information needs to be understood quickly.
Do internal communication videos work for remote and hybrid teams?
Yes. Internal communication videos are delivered through the mobile intranet, making them accessible to remote, hybrid, frontline and desk-based employees from one central channel.
How do you measure the success of internal communication videos?
Success is measured using clear metrics such as video views, completion rates and reach, helping teams understand who has seen and engaged with key messages.
Can I personalise or target internal communication videos to specific employee groups?
Yes. Internal communication videos can be targeted by role, team, department, or location, ensuring employees only see video content that is relevant to them.
Can I see a demo of internal communication videos?
Yes, absolutely. Book a call with our team and we’ll show you how our employee newsletter software works and how it could help your team.
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