With multi-locations and a number of deskless workers, boohoo faced challenges communicating with their staff. They found it difficult juggling their continuous growth and the chaos of the COVID-19 pandemic.
boohoo wanted to improve communication with their deskless workers in the warehouse, who previously relied on notice boards for updates and on HR for important policy documents. They needed a mobile-friendly platform to connect warehouse workers to everything they need to carry out their role, with the necessity of tailoring comms to specific groups to make them more digestible for non-native English speakers.
In addition to this, with a number of new starters, they needed a platform that would showcase the brand so that the entire workforce were embedded into their culture. boohoo needed a platform to facilitate all this, but also complemented what they already had, with employees needing access to multiple systems in their day-to-day.