CEO pain points are the challenges the leadership faces in delivering success for their business. There are internal and external factors, some out of their control, causing obstacles that the commander-in-chief has to navigate.
Sometimes they might appear to be untouchable, the highest ranking employee is held accountable by those who finance the business, investors and customers. The buck stops with the CEO.
These challenges vary from business to business, but they also share many common themes. In this blog, we will outline the most common pain points as a CEO and how you can overcome them..
Leveraging Technology
IBM’s 2022 CEO Study found that technological factors were ranked highest in forces affecting enterprise, with 55% saying it has impacted their organisation. CEOs themselves are recognising the driving force technology has become and how key it is to business success.
Technology is inescapable in everyday working life, even in traditional industries like retail and manufacturing. Increased remote working has also accelerated the need for a digital workplace.
Modern day intranets are becoming that space. Oak Engage have evolved their platform to the extent where content can be curated for the individual, creating an engaging employee experience.
What does this have to do with CEOs and their challenges?
Well, in this section we will go through their main pain points and how modern workplace solutions, like Smart Delivery and Adaptive Intelligence, can help.
Too Many Channels
We might rave about how important technology is to connectivity and communication but sometimes, less is more. Juggling too many communication channels causes employees to get confused and productivity to be stifled.
The problem this causes for leadership is that when communication tools aren’t in one place, important messages can often get lost. Employees are left misinformed and unaware.
Oak’s Adaptive Intelligence manages the delivery of messages across all channels to ensure that important messages are read. Whether it’s through a push notification on their mobile app or a mandatory read on their timeline, it targets messages for specific individuals.
Recommended Reading 📖: Too Many Comms Channels? Read This
Outdated Systems
No one wants to use outdated and clunky systems. Whilst you might not be too keen to invest more into new technology, it will prove its ROI, especially if your current systems are gathering dust.
By investing in a smart solution like Oak, you can ensure that internal comms and engagement objectives are met. Being able to tailor communications on an individual level through Smart Delivery will equip your business with the best chance to achieve these aims.
Investing in the right tech will get the best out of your employees and the business will benefit from increased engagement.
Recommended Reading 📖: The Real Cost of Disengaged Employees [Free ROI Calculator]
Loss of Information
It’s reported that employees spend 20% of their working day searching for information. Usually because of ineffective document storage and sharing tools.
Information gets lost or is time-consuming to find when document sources are all over the place! This wastes a lot of resources and limits output potential.
Oak’s solution not only integrates with third-party document sources like Office 365 and Google but also has its own content management facility. Here they can access content wherever they are, boosting efficiency and productivity.
Measuring Success
CEOs must monitor business results against objectives, but if they don’t have the technology or metrics it can be difficult. When it comes to internal comms and employee engagement aims, anything other than accurate measurement is just guesswork.
Luckily, Oak Engage has built-in analytics dashboards that produce visualised data and reports in real-time. They accurately measure content engagement, reach and user behaviour. This helps you evaluate internal comms objectives and work with managers to make changes if necessary.
You can also monitor the success of Smart Delivery as part of employee engagement strategies, whilst demonstrating its value to your investors.
Customer Expectations
As alluded to at the start of this blog, the CEO is answerable to the people who fund the business - its customers. Investors may have high expectations of businesses, but customers are the people who you really need to please.
Employee engagement helps to shape the customer experience through the quality of their output, quality customer service and how internal brand perception is projected externally.
A Temkin Group study found that 79% of businesses with engaged employees have a significantly better customer experience.
In customer-facing roles, engaged employees will provide a positive experience and create loyalty to the brand. Those who don’t interact with customers daily will be more productive and innovative to create bigger and better output, giving customers the product/service to match.
This is why it is so important to invest in technology that will engage workers. The benefits to the customer are significant which can only be a good thing for the company.
Recommended Reading 📖: How to Improve Employee Engagement in Retail
Employee Relationship Building
Positive relationships at work are a contributor to success. The Friends in the Workplace survey found that 21% of employees say working with friends helps them to be more creative.
This has been harder to replicate with the increase in WFH and remote onboarding. It’s important that leadership invest in tools to help workers socialise and collaborate virtually.
As well as targeting content to notify individuals of news on relevant events or groups through Smart Delivery, social and work hubs also provide a space for employees to build relationships. Invest in the right technology and watch your workforce become more innovative and collaborative, wherever they are.
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A lot of the common pain points for CEOs haven’t changed a great deal, but the rapid changes to the world of work mean that they require different remedies. We imagine you have experienced the challenges outlined (if not you’re very lucky!), but we have given you the solution to your problems.
It’s no longer enough to give your employees bog standard comms channels, they need an experience specific to them. Adaptive Intelligence and Smart Delivery help you do this in an efficient and targeted way, a dream for your internal comms department.
Talk to one of our experts today to talk about Oak’s engagement platform and solutions.
