Smart Newsletter Reduce information overload with personalised intranet content We engage most with content that feels personal and relevant. Smart Newsletter transforms how employees consume information by delivering a personalised round-up of news – automatically curated by AI and tailored to every individual. Book a demo High impact internal newsletters Traditional newsletters often fail because they’re communicating to an entire workforce as one person, rather than acknowledging the fact we all want different things. By automating the delivery of news that aligns with an individual’s role and location, we ensure your internal communications are not just sent, but actually read and understood. See how it works More personalised content, equals more engagement The reason why your people aren’t reading your internal newsletter is because it just doesn’t feel made for them. Smart Newsletter transforms the traditional internal newsletter into a personalised experience, with everyone receiving information tailored to their role, interests and engagement patterns. What’s irrelevant is filtered out. What’s important is promoted to the top. With Oak you can deliver internal newsletters that are: Targeted – shaped by individual interests, roles and engagement patterns Dynamic – refreshes automatically to keep every edition timely and relevant Impactful – inspires attention, action and alignment across your workforce Personalised – content as unique as your employees See how it works Scalable personalisation Whether you have 800 or 80,000 employees, every employee receives the information that is relevant to them. Individually tailored, automatically distributed. Fresh, relevant and dynamic Outdated or previously read content is deprioritised, ensuring each email edition feels new and worth opening. Smarter segmentation Deliver content based on roles, teams, locations or niche employee communities. Not just hierarchy. Measure performance and engagement Does a particular department prefer certain types of content? Are certain areas or job titles more engaged? Analytics helps you dive into the performance of your newsletter content. Behaviour-led prioritisation AI ranks content based on what employees engage with most, ensuring the most relevant updates feature at the top of their newsletter. Multichannel reach Smart Newsletter works seamlessly alongside your intranet, mobile app and internal platforms to create a consistent, unified communication experience. Powering high-performance cultures for some of the world’s most admired brands 32% Reduction in turnover Learn more 84% Adoption rate Learn more 90% Retention rates Learn more “ “The results speak for themselves. Our industry has a high turnover, so to have 97% monthly engagement and 70% of the workforce onboarded in such a short space of time is a huge success. We can’t wait to see how Oak Engage will continue to help us achieve our employee engagement goals.” Nick Hollis Head of Engagement, Burger King UK Go to case study Get a demo now! f you like what you see, we offer a free and personalised demo service, showcasing our intuitive and easy-to-use platform. Tailored to meet your specific needs. Go Smart Newsletter FAQs What makes personalised intranet content from Smart Newsletter different from a traditional internal newsletter? Personalised intranet content ensures every employee receives updates tailored to their role, interests and behaviour, rather than a single broadcast sent to everyone. Instead of generic mass emails, content is dynamically prioritised so communications feel timely, relevant and valuable. Smart Newsletter powers this by automatically applying AI driven personalisation, helping important updates cut through within your intranet environment. Can we tailor personalised intranet content for different employee communities? Yes. Personalised intranet content can be configured for specific teams, locations, interest groups and affinity communities, going far beyond simple hierarchy based targeting. This ensures each employee group receives communications that reflect their context and priorities. Smart Newsletter enables this segmentation automatically, making it easy for internal communications teams to deliver relevant content at scale. How can we measure the success of personalised intranet content? The performance of personalised intranet content is tracked through detailed intranet analytics that monitor engagement rates, content interactions and readership patterns. These insights allow internal communications teams to refine targeting, improve relevance and clearly demonstrate ROI. Smart Newsletter provides reporting that links personalisation directly to measurable engagement outcomes. Which industries benefit most from personalised intranet content powered by Smart Newsletter? Personalised intranet content is particularly valuable for organisations with complex, distributed or frontline workforces where relevance drives engagement. Smart Newsletter supports sectors such as Retail ,Hospitality, Healthcare, Manufacturing, Financial Services, Education, ensuring communications are tailored to varied roles and operational environments. Is it possible to combine personalised intranet content with other internal communications channels? Yes. Personalised intranet content delivered through Smart Newsletter works seamlessly alongside your intranet, mobile app and other internal platforms. This creates a consistent, unified multi-channel communication ecosystem, ensuring employees receive relevant updates wherever they access your internal systems. Can I see a demo of Smart Newsletter? Yes, absolutely. Book a call with our team and we’ll show you how our employee newsletter software works and how it could help your team. Latest insights Go to insights Blog Oak has a new look We’re proud to introduce Oak’s refreshed brand – a new identity and sharper positioning that reflects this reality and reinforces our purpose. Learn more Guide ClearBox Intranet and Employee Experience Report 2026 Read the complete deep dive into Oak Engage’s capabilities from the ClearBox Intranet and Employee Experience Report 2026, featuring impartial commentary and real customer feedback. Learn more Blog Key intranet integrations for your digital workplace Eliminate dreaded tool fatigue and connect your tech stack so employees can access everything from one place. Discover the top 5 Oak Engage intranet integrations from Microsoft 365 to HRIS and LMS platforms. Learn more Blog Intranet analytics: How to use data to improve your comms strategy Discover how intranet analytics inform a data-driven content strategy. Learn the 5 must-track KPIs to reduce information overload and prove internal comms ROI. Learn more Blog Perspective taking on purpose: How Cultural Intelligence helps communicators see more clearly A critical part of our role as communicators is to engage each of these audiences in ways that feel relevant and resonate. Cultural Intelligence and Comms expert Sarah Black poses questions to ask yourself to make comms more culturally relevant across your organisation. Learn more Blog Best internal communications tools An in-depth comparison of the best internal communications tools, including Oak Engage, Staffbase, Simpplr, Workvivo, Interact, Firstup, LumApps, Happeo, SharePoint and more. Learn more Go to insights
