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Why is Internal Communications Important? [Answered]
Internal communication is the beating heart of any organisation. Think about how difficult your job would be if you couldn't communicate with any of your colleagues.
The importance of internal communication is significant and without it businesses could not operate at all.
Some organisations neglect or do not realise the benefits of internal communication. According to studies, 60% of companies do not have a long term internal communications strategy. They are likely to be negatively impacted by their failure to recognise its role.
In this blog we will explore internal communication from its definition to why your business needs to communicate effectively.
- What is Internal Communication?
- Why is Internal Communication Important?
- 5 Reasons Why Internal Communication is Important in the Workplace
- How to Improve Your Internal Communication
What is Internal Communication?
Simply put, internal communications is the function that facilitates all workplace communication . This applies to anything related to dialogue or information exchange from company email to the weekly quiz.
A broad term, it covers everything from high-level to peer-to-peer communication at work. This is why internal communication is pertinent to every organisation and every participant.
Internal communication in its true form keeps employees connected and informed. It is not only the value of your communication tools that matter, but also how your strategy applies to your business needs.
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Why is Internal Communication Important?
So why is communication important at work? Keeping people informed is essential to so many facets of work and ultimately will impact the bottom line.
Not only do employees need the information to carry out their roles, it is also key in keeping them engaged. When workers and organisations are aligned, it is most often a product of internal communication.
Effective internal communication will contribute positively to so many facets of your business. From information access, to daily stand ups and employee appreciation, internal communication immerses the entire employee experience.
Despite the endless benefits of good internal communication, there are some key gains.
Here are five reasons why internal communication is important in the workplace.
5 Reasons Why Internal Communication is Important in the Workplace
Keeps Employees Informed
Effective internal communication will ensure the right information gets to the right people. Not only does it help keep employees out of the dark, but also lessens the risk of the information overload.
Employees need to be updated on company policy and news in order to build understanding and trust in the organisation.
A proper internal communication strategy allows a more targeted approach. Technology, such as that as a cloud based intranet, can facilitate this.
Helps to Build and Sustain Company Culture
Culture should be set as an example by leadership.The culture you want to embody must be communicated from the top.
According to a Robert Half study, 91% of managers said alignment to company culture is as important as skills and experience. This shows that integrating people into the business is as much about fitting the culture as anything else. How difficult is this to do when the company culture is unclear?
Leadership must communicate effectively to build familiarity with internal branding and culture. Without this it is nigh on impossible to develop the culture you want.
A Happier Workforce
Having good communication channels in the business help to build work and social relationships. 70% of employees say having friends at work is the most crucial element to a happy working life.
Of course happiness extends beyond just relationships in the workplace. However, their importance should not be underestimated.
Embracing connectivity makes it far easier for workers to build friendships at work. Workplace relationships don't just increase happiness, they make for better collaboration.
You can encourage good working relationships with:
- Instant messaging- individual & group
- Community hubs
- Virtual & in-person events
- Social news feeds
Improves Productivity & Output
The McKinsey Global Institute report found that a connected workforce is between 20% and 25% more productive.
Collaboration is key to output and this can be achieved through internal communications tools on your intranet. Instant messaging tools and department hubs simplify workplace collaboration.
However, productivity is not just a product of person-to-person dialogue. An employee spends an average of 19% of their day searching for information. But the accessibility of knowledge is also a key to internal communication.
A knowledge base that centralises documents and policies will complement the social tools and lead to better output. Your employees will have everything they need to be productive.
Supports Change & Dynamic Workforce
The workforce has gone through a monumental shift in recent years and remote working is here to stay. 92% of people expect to have a level of remote working post-pandemic.
With the evolving demographic of the workforce, embracing technology is a necessity. By 2025 75% of the workforce will be made up of millennials or gen z, so businesses unable to adapt will not attract the best talent.
The COVID pandemic also showed how technology helps businesses adapt in times of drastic change.
An effective internal communication function will incorporate tools that engage all staff. Cloud based technology offers innovative ways of collaborating, ensuring an immersive working experience for everyone.
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How to Improve Your Internal Communication
First, take a look at your current situation. Evaluate your strengths and weaknesses in your relation to the company’s internal communications.
Think about what you need to do to reach everyone in your organisation and what you want to achieve as a result.
Once you understand these aspects, you will be able to construct a proper roadmap to an effective communications function.
Improvement isn't just a one time exercise. You must assess workplace communication on a regular basis. Employee engagement surveys are a great way to check you're on track or if alterations are needed.
Do you need help in drawing up your internal communication plan? Read our step by step guide with a free downloadable template:
Recommended Reading 📖: Internal Communication Plan: A Step by Step Guide