Choosing the right intranet platform in 2026: 10 steps for high adoption and maximum ROI

How to choose an intranet: 10 steps for high adoption and maximum ROI

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How to choose an intranet: 10 steps for high adoption and maximum ROI
Table of Contents

    How to choose an intranet platform

    Choosing an intranet in 2026 requires recognising the importance of shifting away from a static document repository to a central hub that drives daily action across the business. To prove the value of internal comms and ROI, prioritise mobile-first accessibility for frontline workers, federated search across all tools, and deep task-level integrations that make employees want to use your intranet. 

    But choosing an intranet, isn't that easy... the global investment in digital workplace tools is massive, with spending expected to reach $160 billion by 2030. And yet 57% of employees see no purpose in their company intranet, a common challenge still persists…the underperforming intranet. 

    Many organisations choose a platform based on a long feature list only to watch it become a digital ghost town that’s clunky, unloved, and unused. When choosing an intranet, your goal is to implement a thriving employee experience platform (EXP) that connects your workforce, streamlines communications, and drives measurable productivity.

    So we're here to help you consider the most important aspects of choosing an intranet, from important things to consider and a 10-step framework you can work through that will ensure you define your intranet needs and goals. 

    5 things to consider when choosing an intranet platform in 2026

    The process of choosing an intranet in 2026 has rapidly changed and the era of the "digital filing cabinet" is over. To drive real ROI in internal comms in 2026, your intranet must move from a place where people read to a place where people do. These five pillars are key to consider when it comes to intranet selection:

    1. Can everyone access your company intranet?

    In 2026, if your intranet requires a corporate email for every user, you’ve already lost. High-performing platforms now use native mobile apps with secure, non-email login options (like QR codes or SMS-SSO) to reach every worker, regardless of their location.

    • The goal: Achieve 100% workforce reach by removing the "email barrier" for retail, logistics, and manufacturing staff.

    2. Can employees easily search for the information they need?

    Stop asking employees to remember which folder holds which file. With the capabilities of AI your intranet search can now federated, meaning it crawls Slack, SharePoint, and ServiceNow simultaneously to deliver definitive answers through generative AI summaries that save employees reading through multiple documents. 

    • The goal: Reduce "time-to-information" by using powerful AI search to summarise results across all your tech and tools, bye bye siloes.

    3. Is it easy for employees to access all the tools they need?

    Daily habits are driven by utility, not just updates. Your intranet should be the gateway to the "business of being an employee," allowing users to complete their most important work tasks without leaving the platform.

    • The goal: Drive daily active usage (DAU) by enabling one-click access to payslips, holiday requests, shift swaps and more. 

    4. Is it better to use an intranet software provider, or build your own?

    Building a custom intranet in 2026 is a recipe for instant technical debt. With the pace of AI innovation, your platform needs to evolve monthly, not every few years.

    • The goal: Future-proof your investment through a SaaS model that provides constant innovation and regular feature updates without internal IT burden.

    5. Can your intranet help you prove the ROI of internal communications?

    Page views are a vanity metric. To prove value to the C-Suite in 2026, you need deep analytics that measure how the platform actually improves the employee experience.

    • The goal: Transition from tracking clicks to measuring engagement, daily use, improved onboarding times and retention — proving a direct link between the intranet and successful internal comms and employee experience.

    10 steps to choose an intranet that works for you

    It's important to answer the above questions when thinking about choosing an intranet, but when the time comes to actually choosing an intranet, there's a little more work involved. We have a 10-step, strategy-first framework designed to help you choose an intranet platform that your employees will actually use, delivering a clear return on investment (ROI). Let's dive in. 

    Defining strategy and requirements (The 'why', 'who', and 'what matters most')

    Step 1: Define clear business goals and measurable KPIs

    Before you look at a single piece of software or start to consider intranet vendors, you must define your intranet’s primary purpose. Have a think…what is the single biggest communication or business problem you need to solve? Here are some common challenges we hear about:

    • Knowledge discovery: Do employees struggle to find the latest policy, form, or document? If so, prioritise robust search and content management.

    • Community & culture: Are employees disconnected, especially across different locations and sites? If so, prioritise social features, recognition tools, and two-way communication.

    💡 Tip: Tie your problems to outcomes. Examples include: Reduced help desk tickets (knowledge discovery), increased employee engagement survey scores (community), and reduced time spent searching for information (productivity).

    Step 2: Involve all stakeholders (IT, HR, and the frontline)

    One of the key ways to guarantee intranet adoption is to involve users in the selection process early so you can craft an intranet that suits everyones needs. Your intranet should cater for everyone, but stakeholder needs can vary:

    • IT: IT's primary focus is on security, infrastructure, and technical integrations. They are your gatekeepers for compliance and enterprise architecture.

    • HR & internal communications: HR and comms will be the primary content owners, focused on content governance, easy publishing, and communication reach.

    • Your employees: Employees are a crucial but often overlooked segment. If a large part of your workforce is retail, logistics, or operations, you must ask: Do they have corporate email addresses? If the answer is no, a system tied exclusively to a Microsoft or Google account will fail. Your requirement must be mobile-first access with flexible single sign-on (SSO) options. These are all the important things you need to question and involve everyone in to achieve the best outcome. 

    Step 3: Conduct a digital workplace audit and define your key integrations

    Analyse your existing digital landscape and note down what apps and tools you use daily. An intranet should be the digital home for everything employee focused, not just another disconnected system.

    💡 Tip: Look for fragmentation and information siloes. If employees use Slack for comms, SharePoint for documents, and a separate HR system for forms, your intranet must successfully integrate and simplify access to all your key processes.

    Define your must-have integrations (e.g., Microsoft 365, Google Workspace, ServiceNow, Workday). The seamless exchange of data and single-click access to tools will dramatically increase daily usage.

    Essential features and user experience

    Step 4: Prioritise user experience (UX) and mobile access

    Another big factor of high intranet adoption is ease of use. If it’s clunky, people will stop using it.

    • Mobile-first design: For maximum reach and continuity of experience, the platform must feel native and fast on any smartphone. This is non-negotiable for modern organisations.

    • Intuitive navigation: Can an employee find your payslip portal or a company announcement in two clicks or less? The design must be clean, modern, and easily personalised based on an employee’s role, location, or department.

    • Search functionality: An intranet's search function is its backbone. It must be smart, federated (searching across integrated systems), and deliver relevant results instantly.

    Step 5: Secure critical technical requirements and content ownership

    The platform must support your organisation’s size and structure.

    • Scalability: Can the intranet easily handle 100 users or 100,000 users without degrading performance?

    • Cloud vs. on-premise: Modern platforms are almost always cloud-based (SaaS), offering better agility, lower maintenance, and automatic updates.

    • Accessibility: Ensure compliance with accessibility standards (WCAG) to serve all employees equally.

    Step 6: Determine core content and collaboration features

    While features are secondary to strategy, certain ones are essential for a modern, dynamic platform:

    Content/Feature Type

    Description

    Content management system (CMS)

    Easy publishing tools for non-technical users (HR/Comms). Customisable approval workflows are essential for governance.

    Personalisation

    Delivering relevant news, links, and content blocks based on the user's role, location, or team.

    Social features

    Peer-to-peer recognition, commenting, liking, and quick polls/surveys to create two-way conversation, not just a static top-down bulletin board.

    Team spaces

    Dedicated areas where teams can collaborate on documents (leveraging M365/Google Drive), manage projects, and share informal updates.

    Evaluation and selection (Build vs. buy)

    Step 7: Decide: Build, buy, or extend? (TCO and risk assessment)

    The first choice in vendor evaluation is determining which path you want to go down:

    Approach

    Ideal For

    Pros

    Cons

    Buy (SaaS Platform)

    Most companies focused on UX and speed.

    Fast deployment, predictable per-user costs, low IT burden, continuous innovation.

    Vendor dependency, potential limitations on deep customisation.

    Build (Custom)

    Companies with highly unique needs (e.g., defense, specific industrial processes).

    Complete control over every feature and integration.

    Very high initial/maintenance costs, long deployment time, high IT dependence.

    Combination

    (Sharepoint + Intranet Provider)

    Organisations heavily invested in Microsoft SharePoint.

    Uses existing licenses, maintains document storage fidelity.

    Requires specialised third-party software (e.g., Workvivo, Unily) to fix poor SharePoint UX.

    The modern consensus: For speed, innovation, and manageable TCO, buying a scalable SaaS platform or extending a core system is the recommended strategy.

    Step 8: Evaluate vendors against key use cases and product roadmaps

    Seeing all the features that vendors have on offer can become exciting when thinking of all the potential communications possibilities. But it’s important to not get carried away with lists of features, and to focus on your key problems you’re trying to solve. Ask vendors to prove they can solve your specific problems.

    1. Use cases: Provide the vendor with your top 3 most common employee tasks (e.g., "A new employee needs to complete onboarding forms," "A remote worker needs to find a contact in the Paris office"). Have them demo the solution to those exact tasks.

    2. Product roadmap: Ask for their innovation plan or key milestones on their roadmap. Are they looking ahead? A good vendor should be investing in the future of work (e.g., AI search optimisation, personalised mobile workflows). If a vendor is stuck on legacy features, it’s a sign they might quickly fall behind the needs of your business and your people.

    Step 9: Align the solution with budget and TCO

    It’s important to always look beyond the initial pricing plan costs and consider any extra costs that might impact budget. 

    • Implementation costs: Include data migration, configuration, and training.

    • Support model: What level of dedicated support (implementation and ongoing) is included? Choose a vendor with a reputation for strong support, especially during the crucial launch phase.

    • Licensing: Understand if the cost structure is based on active users or total employees, which is critical for organisations with many frontline staff.

    Launch and long-term success

    Step 10: Plan for governance, adoption, and measurement

    It's important to think beyond contract signing and consider the long term success of your intranet.  

    • The pilot phase: Before full launch, run a pilot with a diverse group of stakeholders and a small sample of end-users. Gather honest feedback on friction points, fix them, and turn your testers into launch champions.

    • Governance model: Establish clear ownership for every type of content (HR owns policy, Marketing owns brand guidelines, Comms owns news). This prevents the "content rot" that kills long-term value.

    • Continuous engagement: Adoption requires a dedicated strategy. Use the platform’s analytics to track top searches, popular content, and adoption rates. Adjust your content and communication strategy based on real-world usage data.

    Start your internal comms intranet journey here

    By prioritising a clear strategy, a mobile-first user experience, and a laser focus on your unique frontline and corporate needs, you will choose an intranet that becomes a vibrant, essential part of your digital employee experience. And then once you've chosen your intranet, you can think about the steps to build your intranet, which we also cover.

    Read Here 📚 Building an intranet: the ultimate beginners guide


    Victoria

    Vic is Oak's Senior Content Marketing Manager. She specialises in marketing and comms, creating content that helps internal comms and HR teams improve their comms and employee experience strategies.

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