Register for our webinar
Wednesday 12th November 2025
15:00 - 16:00 (GMT) | 10:00 - 11:00 (EST)
Online
Jenni Field
Founder and CEO, Redefining Communications
Sacha Thomas
Internal Communications Content Manager, River Island
Dale Brodie
Internal Communications Manager, Five Guys Europe
Eva Armit
Customer Engagement Manager, Oak Engage
We’ve surveyed over 1,000 frontline workers across the UK to understand their attitudes towards work, connection with their peers, involvement in company communications and if they feel truly valued by their employer. This webinar will explore the results of our exclusive research to understand why so many frontline employees feel isolated and practical steps on how organisations can close the gap using modern employee engagement tools.
Frontline workers are often at a disadvantage when it comes to workplace engagement and involvement beyond their day-to-day duties. They make up 45% of the UK workforce and are the people who deliver, serve and represent the brand every day. Yet too often, they’re the least connected to company culture, leadership and communication.
Communication breakdowns have a real business cost. Poor communication directly affects performance, engagement, customer experience and retention.
Frontline employees feel increasingly isolated and disconnected. Many don’t receive regular updates, feel unseen by leadership and struggle to access vital company information.
Join us as we explore further insights into the attitudes of the frontline workforce across different industries to understand how best to connect, appreciate and retain them for the long term. With expert commentary and real-world insights from organisations who have successfully connected their frontline workforce, you’ll leave with actionable tips to implement in your internal communications and engagement strategy.
We’ll cover
Wednesday 12th November 2025
15:00 - 16:00 (GMT) | 10:00 - 11:00 (EST)
Online
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Jenni is a global expert in leadership credibility and internal communication. She helps organisations and teams communicate clearly, lead credibly, and build cultures that thrive.
She’s the founder of Redefining Communications, co-founder of The Belief Builders, author of Influential Internal Communication and Nobody Believes You, and host of the podcasts Redefining Comms with Jenni Field and weekly podcast Frequency.
An international speaker, consultant and coach, Jenni helps leaders and organisations go from chaos to calm by fixing the things that stop people communicating and leading effectively. You can find her on LinkedIn and Instagram, and explore her work, writing and podcasts at redefiningcomms.com, thebeliefbuilders.com and thejennifield.com
Sacha is a communications professional with over seven years’ experience shaping internal storytelling and strategy at one of the UK’s leading fashion retailers, River Island. Known for blending creativity with strategic thinking, she has built and led company-wide campaigns, culture initiatives and engagement programmes that connect business priorities with real employee voices.
At River Island, Sacha has played a key role in creating and defining the company’s internal communications strategy. This includes crafting its tone of voice and values, and delivering campaigns that bring its culture to life for over 8,000 employees across head office and retail teams. Sacha is all about people-first storytelling, making sure every message feels genuine, inclusive and impactful.
As Internal Communications Manager at Five Guys, Dale is responsible for managing their internal comms platform, ‘Chatty Patty’, sharing updates from their support office to their stores and driving engagement through the internal social channels.
He also leads on cultural initiatives, including the annual AM and GM Conferences and plays a key role in connecting the right people across the business to keep communication clear, consistent, and collaborative.
Eva is the Customer Engagement Manager at Oak Engage, dedicated to helping organisations build stronger connections with their employees through modern intranet solutions. With a passion for internal communication and engagement, Eva works closely with customers to ensure they maximise engagement, collaboration and success.
With extensive experience in customer relations and training, Eva understands the challenges businesses face in engaging their workforce, and she is committed to delivering value driven insights, best practices and tailored support to enhance employee experiences and internal communication strategies.
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