Webinar
The Credibility Gap: How HR and Internal Comms can prove the impact of employee experience and turn insight into influence, credibility and performance at work.
Streamed live on 18th March 2026
Speakers
Jennifer Sproul
Chief Executive Officer, Institute of Internal Communication
Nick Hollis
Head of Engagement, Burger King UK
Eva Armit
Customer Engagement Manager at Oak
Credibility is still a defining challenge for internal communications. For too long, internal comms functions are often seen as a ‘nice-to-have’. But in reality, we know that internal comms teams are instrumental in driving change and ultimately providing results that positively impact wider business outcomes.
Whether internal comms sits under HR, communications or people teams, experiences are largely familiar in that internal comms is still often regarded as a vehicle to simply push out corporate updates. Leadership needs to understand the impact that internal comms has on their key resource: their people – from productivity and efficiencies to progression and retention.
What we cover
- Explore the results of our exclusive research into credibility and influence in internal comms and HR
- Practical tips to have true influence in your organisation – shifting from broadcast to a strategic partner and advisor to the executive team
- Real-world examples from Burger King UK’s success – from reduced employee turnover and improved productivity to enhanced efficiencies
- Uncover insights on the wider industry from the CEO of IoIC, who understands first-hand the credibility and influence that internal comms functions deserve
Speakers
Jennifer Sproul
Chief Executive Officer, Institute of Internal Communication
Jennifer Sproul is the Chief Executive of the Institute of Internal Communication (IoIC), the only independent professional body solely dedicated to internal communication.
She leads IoIC’s efforts in setting standards and advancing the profession through qualifications, career development, thought leadership, and best practices. A passionate advocate for the value of internal communication, Jennifer is a regular speaker and co-hosts the podcast ‘The Future of Internal Communication’. With over 20 years of experience in professional associations, Jennifer has led strategic efforts across marketing, communications (internal and external), membership, professional development, and publishing.
Nick Hollis
Head of Engagement, Burger King UK
Nick is Head of Engagement at BKUK, Burger King’s master franchise.
He looks after various elements of their EVP including employee benefits, employee recognition, internal communications and branding, feedback surveys and people insights. In over 6 years at Burger King, he’s led the launch of multiple platforms and helped to improve people processes for the benefit of BK’s restaurant teams and the business. Notably, Nick led the launch of ‘BK Hub’ – their award-winning employee app which runs alongside the many internal initiatives to boost engagement, job satisfaction, retention and progression.
Eva Armit
Customer Engagement Manager at Oak
Eva is the Customer Engagement Manager at Oak Engage, dedicated to helping organisations build
stronger connections with their employees through modern intranet solutions. With a passion for internal communication and engagement, Eva works closely with customers to ensure they maximise engagement, collaboration and success.
With extensive experience in customer relations and training, Eva understands the challenges businesses face in engaging their workforce, and she is committed to delivering value driven insights, best practices and tailored support to enhance employee experiences and internal communication strategies.
Speakers
