Outside of Aldi store
Outside of Aldi store

Aldi:
90% engagement rates
with Oak Engage

A household name all over the world with more than 850 stores in the UK and Ireland; Aldi decided to partner with Oak Engage in 2017 to launch their intranet app, MyAldi.

Industry: Retail  |  No. of users: 41,000
Area: UK and Ireland

Innovation at the heart

When they came to Oak, Aldi UK were looking to revolutionise the way they communicated with their large workforce. From the very beginning, innovation was at the heart of the project with the objective to deliver an intranet that allowed all of their employees to contribute to the company conversation.

 

The Challenge

Aldi were looking for a unique way to communicate with their 40,000 workforce; many of which were warehouse and store based with little or no access to a desktop or company emails.

Connecting colleagues to improve alignment, celebrate achievements or share news within the company was difficult. Before Oak there was no opportunity for two-way communication between these colleagues and head office. Aldi UK was in desperate need of a tool that was accessible to colleagues without company email addresses and easy to use on the go.

 

MyAldi

After comparing multiple intranet solutions, Aldi chose to partner with Oak. Together we developed their MyAldi solution, which utilises Oak technology to overcome their specific colleague engagement challenges. Key features include:

  • A mobile-first approach using their own company branded app
  • Access to rotas, payslips and holiday allowance as well as single sign on for fast access to important information and colleague benefits
  • In-app notifications to enable personalised communication with their 40,000 strong workforce across the UK and Ireland

 

What’s next?

The Aldi team continues to look at new ways to improve internal engagement with MyAldi.

Knowing that the employee engagement trend line has consistently gone up as they’ve added new features to MyAldi, the Internal Comms team are currently piloting our Employee Recognition applet to drive inter-colleague feedback amongst their user base. In the first four days of just one trial region’s pilot phase, the team saw a fantastic response of over 3,000 ‘praises’ sent between colleagues!

Industry: Retail

No. of users: 41,000

Area: UK and Ireland

“The Oak team is both incredibly helpful and knowledgeable. With our Internal Comms team, Oak ensure that MyALDI is the most engaging, connective platform possible; and they’re always ready to offer ideas for new developments and technical support”

Aldi's Results

95% MyAldi Sign Up Rate

90% Monthly Engagement Rate

Customer service 'Wow Comments' visible