Blog
Last updated:
October 11, 2021
10
min read
Having engaged employees completely transforms your business. Think of how well your business will run when your employees are engaged...
They’ll be happier, more productive and loyal to their job role. All good things within business start with the happiness of your employees. It’s no wonder that employee engagement (an already hot topic) is becoming more of a priority for HR departments.
How can you find out if your employees are engaged or not? All you need to do is start measuring employee engagement. The good news is that it’s incredibly easy when you have the right tools and solutions. In this blog post we’ll give you everything you need to start measuring how your employees feel:
If your employees aren’t engaged, then it’s bad news for your business. It’s shocking to discover that 85% of employees are disengaged at work. That’s an overwhelming majority of people who have no attachment or passion towards work.
Engaged employees have a mental and emotional connection towards their place of work. They’re more productive and yield higher profits. They are incredibly loyal and have a much better work life balance.
Measuring employee engagement helps you to level up your businesses. It allows you to identify patterns and show you where you might need to make improvements. Having measurables means you can easily work towards making improvements.
Making changes shows you’re creating a workplace that people want to be part of. However it is vital that you take action from your results. Average engagement scores are as low as 27% when managers do not review or take action on survey results.


Evaluating engagement is hard because it’s an emotion. Surveys are great for measuring engagement because it gives your employees the chance to actually express their individual viewpoints and dig deeper into the reasons why. Remember that emotions are subjective.
There are a range of factors that can influence employee engagement:
Decide what you want to discover from your employees. It’s important to base your questions around the kinds of concepts you want to explore. An employee satisfaction question might be ‘Would you recommend working for Oak to a friend?’
Create a list of relevant questions for your organisation so you can discover how your workforce feels.
Employees want to feel like their voices are heard and that their opinions are valued. Giving them a way to communicate is great for getting honest feedback, but remember to provide anonymity in your surveys.
Having the right questions is crucial to understanding your workforce. Decide what you want to find out from your employees and how you'll use the results to make improvements. When creating your survey, be sure to use a mixture of questions - open and closed. We have a range of questions on employee engagement for inspiration:

Employee satisfaction questions relate to your employees' happiness levels. Satisfied employees are proven to be more happy, engaged and productive. This has a positive impact on your business. Measuring satisfaction is an important step in creating a positive work environment. Having a satisfied and happy work force means you'll retain top talent.
Employee alignment is the way your employees view the company's vision and goals. Engagement and alignment have a strong impact on one another. If your employees aren’t aligned with your vision, they won’t be motivated to perform their best. This can result in employees becoming disengaged from their role.
Employees who are aligned view their work enthusiastically. They’re invested in the work they’re doing. Gauge how aligned your employees are with these questions:
These types of questions are useful for learning why your employees work for you. Find out how enthusiastic they are about the company’s future. Employees might have suggestions for company initiatives. You might also be able to identify why employees might be considering leaving. Here are some future orientation questions for your engagement survey:
Close-ended questions are important for getting quantitative data. This type of data is essential for analysis. These are the types of questions that will show a clear overview of how your employees feel. Here are some examples of close-ended questions:
Engagement surveys are used to gain valuable feedback and insights from your employees. Make sure you give employees the chance to expand on their reasons. Including open- ended questions allows you to do this. These types of questions provide rich, qualitative data. This in depth data explains statistics from your close-ended questions. Here are a couple of questions that you can incorporate into your engagement survey:
Incorporating fun questions in your survey makes completing the survey more enjoyable. These types of questions means employees can get creative with their answers. You can discover more from your employees. You can frame questions in a way that might uncover views about the company you wouldn’t have otherwise. Include these in your survey for a bit of fun and personality:
Remote work is fast becoming our new normal. With hybrid working models set to stay it’s important to find out how your employees feel about remote work. Companies are considering the best ways to work remotely. Find out how your employees feel about remote work. See if there are ways you can improve their remote work situation with these questions:

Engagement surveys are a brilliant tool for improving your workplace. Especially when conducted correctly and if you actually take action from them. Zest found that just 20% of employees believe their manager will act on survey results. This shows a lack of faith and trust from employees that their feedback is listened to.
It’s not just deciding on questions and then getting the results back. Engagement surveys are meant to be used to improve the workplace and take action. There are few things to bear in mind when creating and distributing your survey to ensure you get the most out of it:

Design & Structure: Start off by thinking about what you want to find out from your employees. It will be different for each business. Do you want to find out how they feel about remote work or your company goals? Maybe you want to find out their thoughts on leadership. Think of each question as a chance to improve a certain area of the business. Use this to inform the questions you ask.
Questions: Make sure questions are easy to understand. It’s recommended that you use a mixture of questions. Use closed questions to gain data and get a clear overview of particular subjects. Open ended questions compliment close ended questions. They identify the why's behind your data. Combining these types of questions will give a perfect overview of opinions. You can then work out how to start implementing changes.
Anonymity: Ensure your employees have anonymity when completing engagement surveys. Having anonymity means that your employees will feel more comfortable answering questions. It removes the fear of talking about sensitive or stigmatizing information. You’ll get truthful feedback when working out what needs improvement.
Distribution: Use a method that will alert everyone about your survey instantly. Emphasize the importance of staff completing engagement surveys. It’s in everyone’s best interest to complete the survey. The more responses you have means you'll be able to make meaningful changes. Give your staff enough time to complete the survey - two weeks should be enough time!
Getting the results: Once everyone has completed the survey, review the results. Note down any data that jumps out. This will highlight any problem areas that appear. You can then start to create an action plan of how you’re going to address any issues.
Communicate the results and potential plans for change with employees. This shows that you’ve listened to what they have to say and you’re serious about taking their feedback on board. By sharing the results and any plans, it again opens up the room for any suggestions. You can find ways in which you can all work together to improve the business.
Taking action: Decide on a new strategy to address any issues or problem areas and work out how you’ll monitor it. Will you use focus groups or could you use pulse surveys to monitor changes? Whatever you choose it’s important to make sure you can measure new changes.