5 ways AI can save internal communicators time this festive season
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5 ways AI can save internal communicators time this festive season

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5 ways AI can save internal communicators time this festive season
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    The holiday season is almost upon us and for internal communicators, it means multiple communications to engage and inform employees. Whether it’s a thank you message from the CEO, Christmas celebrations, or a look at the year ahead, crafting effective messages during this busy period can be challenging. We recently launched our new virtual AI assistant, Aria. Aria is a powerful tool that uses generative AI to produce high-quality content based on your prompts, streamlining the content creation process.

    The topic of AI is a controversial one and has been at the forefront of many debates and conversations on how to use it ethically in the workplace. One thing is certain, communicators who take advantage of the benefits of AI will have the upper hand. It’s clear that internal communicators are overworked and under-resourced. Using AI in a responsible way will allow you to save time on routine tasks and focus your attention on more strategic tasks. In this blog post, we’ll explore the pros of using AI and how it can help you save time, especially during the festive season. 

    Time-saving content creation

    AI can provide you with a framework for content creation, which, in turn, can save you a significant amount of time. Whether you need to draft a Christmas news article, a message from the senior leadership team, or a new policy, Aria can generate initial drafts based on your input. However, it’s important to note that AI shouldn’t completely replace human judgement. Always review and edit the generated content to ensure it aligns with your brand’s voice and objectives. Aria can provide you with a starting point and adding content afterwards will help with authenticity and tone of voice, especially if you’re ghost writing content from a key stakeholder.

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    Personalised communication

    During the festive season, personalisation is key to engaging employees. We understand the importance of tailoring messages to different audiences. Oak Engage’s Smart Delivery engine will work out how to get your message to people so you don’t have to. Powered by AI, it can help internal communicators create personalised content that resonates with specific employee groups. Whether it’s highlighting team achievements, recognising individual contributions or sharing department-specific updates, AI can assist in delivering the right message to the right people, at the right time. 

    Generating FAQs

    Christmas time can often result in a  number of employee queries about time off policies, year-end bonuses and other HR-related matters. Aria can generate FAQ documents to address these common queries, easing the burden on the HR team. This not only saves time in crafting responses but also ensures consistency in the information provided to employees.

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    Creative inspiration

    As the year comes to a close, communicators may find their creative juices running dry. Need some new ideas for content, a new approach to something, or ideas for festive activities and virtual events? Aria can help. By leveraging AI to spark creativity, communicators can keep their strategies engaging and innovative. Check out our blog for some inspiration on how to celebrate Christmas in the workplace. Whether you’re working from home or in the office, there’s something for everyone. 

    AI-powered analytics

    During the holiday season, having insights into employee engagement and communication effectiveness is crucial. Our advanced analytics enables communicators to measure, track and prove that the right message reaches the right people. It will also help you understand which messages resonate the most and which channels are most effective. This data-driven approach allows for informed decision-making, enabling communicators to fine-tune their strategies for optimal impact. Soon, if you’re unable to find the KPIs you’re looking for, Oak will allow you to search for it and AI will create the type of report you need in an instant. 

    The human element remains central to successful communication. But by embracing Aria, you can save precious time during the busy Christmas season, enabling you to focus on the more strategic tasks and building connections within your organisation. For more information on Aria and its benefits, visit our website. 

    Emma Williamson

    Emma is Head of Marketing & PR at Oak Engage. She has a passion for communications which has developed a number of her skills including campaign management, social media marketing, crisis communications and media relations. Emma has over eight years of experience working in Marketing and PR and is an Associate member of the CIPR and a member of the IoIC with a BA Honours Degree in Magazine Journalism and an MA in Public Relations.