Webinar Trust, AI and the future of work Thursday 9th July 2026 15:00 – 16:00 BST | 10:00 – 11:00 EDT Online event Speakers Jennifer Sproul Chief Executive Officer, Institute of Internal Communication Dave Ferguson Chief Product and Technology Officer, Oak Eva Armit Manager, Customer Engagement, Oak AI is reshaping the workplace at an unprecedented pace. From content creation and employee insights to agentic AI that can automate everyday tasks, organisations are exploring new ways to increase efficiency and productivity. Yet while adoption continues to accelerate, employee trust is struggling to keep up. According to the IoIC IC Index, only 36% of employees agree that leaders have clearly explained how AI will be used in their organisation. And just 35% of employees agree that AI is being used to solve the right problems in their organisation. Combined with growing concerns around job displacement and the ethical use of AI, it’s clear that organisations need a more thoughtful approach to implementation. As organisations rush to implement AI, employees are starting to spot the difference between meaningful innovation and performative transformation. Building trust requires more than introducing new tools. It requires transparency, genuine employee value and a clear vision for how AI supports people to do their best work. Join Jennifer Sproul, CEO of the Institute of Internal Communication and our very own Dave Ferguson, Chief Product and Technology Officer as they discuss the role internal communicators and HR professionals play in building trust, improving AI literacy and ensuring AI enhances human expertise rather than replacing it. We’ll discuss: Why trust is becoming the defining factor in successful AI adoption The rise of agentic AI and what it means for the future workplace How internal communicators can use AI to save time while delivering greater strategic value Balancing speed and efficiency with authenticity and employee trust Why human understanding, context and business knowledge remain irreplaceable Building AI literacy across your organisation and empowering AI champions How to avoid performative AI adoption and focus on solutions that deliver genuine value for employees Why join? You’ll leave with: A clearer understanding of how AI is changing internal communication and employee engagement Practical advice for communicating AI initiatives with transparency and confidence Strategies for using AI to enhance, not replace, human expertise Insights into building trust during periods of technological change Actionable recommendations for increasing AI literacy and adoption across your organisation Real-word perspectives from industry leaders shaping the future of internal communications and workplace technology Speakers Jennifer Sproul CEO, Institute of Internal Communication Jennifer Sproul is the Chief Executive of the Institute of Internal Communication (IoIC), the only independent professional body solely dedicated to internal communication. She leads IoIC’s efforts in setting standards and advancing the profession through qualifications, career development, thought leadership, and best practices. A passionate advocate for the value of internal communication, Jennifer is a regular speaker and co-hosts the podcast ‘The Future of Internal Communication’. With over 20 years of experience in professional associations, Jennifer has led strategic efforts across marketing, communications (internal and external), membership, professional development, and publishing. Dave Ferguson Chief Product and Technology Officer, Oak Dave shapes the product strategy and vision for our fast-growing employee engagement platform. Oak empowers organisations to build happier, more productive and high-performing workplaces, putting people at the centre. With almost a decade of experience in product management, Dave is passionate about creating innovative, user-centric solutions that fuel business growth and drive exceptional customer satisfaction. His focus is on delivering products that not only meet market needs but exceed expectations, positioning Oak as a leader in the internal communications and employee engagement space. Eva Armit Manager, Customer Engagement at Oak Eva is the Customer Engagement Manager at Oak, dedicated to helping organisations build stronger connections with their employees through modern intranet solutions. With a passion for internal communication and engagement, Eva works closely with customers to ensure they maximise engagement, collaboration and success. With extensive experience in customer relations and training, Eva understands the challenges businesses face in engaging their workforce, and she is committed to delivering value driven insights, best practices and tailored support to enhance employee experiences and internal communication strategies.
