Newsroom Oak Engage secures investment to engage deskless and frontline workers Last updated: June 30, 2025 Calculating… Employee engagement app and intranet software solution, Oak Engage, has today announced an investment from leading regional private equity firm, NorthEdge. The Newcastle-based tech company provides a mobile-first experience for disconnected workforces and enables businesses to build a strong culture, enhance productivity and boost operational efficiency. This latest injection of capital will be used to continue their rapid growth and fund further investment in business capabilities. Oak Engage is trusted by the world’s biggest brands including Aldi, Burger King UK and Five Guys and has become experts and thought leaders within the employee engagement industry. Oak’s app empowers teams to reach deskless workforces and uses AI to deliver personalised communications, making it as easy as possible to get the right message to the right people at the right time. Will Murray, CEO at Oak Engage, said: “Oak Engage is entering an exciting phase of accelerated growth and this milestone marks a pivotal step in our journey. The backing we’ve received is an endorsement of our vision and a reflection of the exceptional commitment and talent of our team. I’m proud to lead the business through this next chapter with the support of NorthEdge. “We are very grateful to Maven Capital Partners for their support in laying the foundations for this transition and we also thank Ian Richards and Northstar Ventures for their backing. As we look ahead, our focus remains firmly on scaling our capabilities – investing in our people, our product, and the experiences we deliver for our customers and their employees. “We have already built an award-winning platform that is receiving global recognition and delivering meaningful outcomes that improve the way businesses operate. This investment will allow us to continue this work and be a true disruptor in the industry.” Dan Matkin, Director at NorthEdge, said: “We are delighted to be backing Will and the highly ambitious team at Oak Engage to continue the growth of the business following their success over the last few years. The business operates in a fast-growth market that continues to evolve at pace. Oak Engage’s well-invested platform means they are well-placed to capitalise on the increasing demand for employee engagement tools.” The company’s success has been driven by a senior leadership team with extensive experience in scaling software businesses. Seasoned former Silicon Valley executive Will Murray, CEO, has proven expertise in growing SaaS companies and has successfully led the growth at Oak Engage since 2019. CFO Jake Armstrong joined the business in 2021, following an extensive career in practice and industry, including acting as a fractional CFO for a number of tech and SaaS organisations. ENDS Notes to Editors For more information contact: Emma Williamson Head of Marketing and PR 07548 831780 About Oak Engage Oak Engage is an award-winning employee engagement app and intranet solution. They are trusted by the world’s biggest brands to connect teams, engage their people and work better together through their mobile app and SaaS (Software as a Service) platform in the cloud. Oak’s executive team and board are highly experienced and comprise leaders with a strong background in driving growth, innovation and operational excellence across various sectors. Alongside Will Murray (CEO) and Jake Armstrong (CFO), the senior leadership team includes Rachel Davison (CPO), David Ferguson (CTO), Mark Harnor (VP of Sales) and Michael Harbottle (VP of Customer Success). Oak Engage’s key achievements to date: Leading product and ClearBox Intranet Choice winner 2024 and 2025 Winner at the Internal Communications and Engagement Awards 2024 and 2025 The Nation’s Best Intranet 2022 with NatWest Group at the IoIC Awards Continually recognised as a High Performer by G2 ISO 27001 and Cyber Essentials Plus accreditations 100% customer satisfaction rate Trusted by global brands including Aldi, Burger King, Five Guys, ITV and NatWest Group About NorthEdge NorthEdge is a lower mid-market private equity firm headquartered in the North, owned and built by its senior team and supported by a global blue-chip investor base. They have £900m AUM across four regionally focused funds. With a presence across the North and Midlands, the NorthEdge team has a 25-year track record of investing in businesses with ambitious management teams and significant growth potential. NorthEdge invests in like-minded businesses and management teams with real ambition and the potential to shape global markets from the UK regions. They back companies in the Technology, Healthcare and Business Services sectors, supporting management teams to build better businesses. https://northedge.com/
Employee engagement app and intranet software solution, Oak Engage, has today announced an investment from leading regional private equity firm, NorthEdge. The Newcastle-based tech company provides a mobile-first experience for disconnected workforces and enables businesses to build a strong culture, enhance productivity and boost operational efficiency. This latest injection of capital will be used to continue their rapid growth and fund further investment in business capabilities. Oak Engage is trusted by the world’s biggest brands including Aldi, Burger King UK and Five Guys and has become experts and thought leaders within the employee engagement industry. Oak’s app empowers teams to reach deskless workforces and uses AI to deliver personalised communications, making it as easy as possible to get the right message to the right people at the right time. Will Murray, CEO at Oak Engage, said: “Oak Engage is entering an exciting phase of accelerated growth and this milestone marks a pivotal step in our journey. The backing we’ve received is an endorsement of our vision and a reflection of the exceptional commitment and talent of our team. I’m proud to lead the business through this next chapter with the support of NorthEdge. “We are very grateful to Maven Capital Partners for their support in laying the foundations for this transition and we also thank Ian Richards and Northstar Ventures for their backing. As we look ahead, our focus remains firmly on scaling our capabilities – investing in our people, our product, and the experiences we deliver for our customers and their employees. “We have already built an award-winning platform that is receiving global recognition and delivering meaningful outcomes that improve the way businesses operate. This investment will allow us to continue this work and be a true disruptor in the industry.” Dan Matkin, Director at NorthEdge, said: “We are delighted to be backing Will and the highly ambitious team at Oak Engage to continue the growth of the business following their success over the last few years. The business operates in a fast-growth market that continues to evolve at pace. Oak Engage’s well-invested platform means they are well-placed to capitalise on the increasing demand for employee engagement tools.” The company’s success has been driven by a senior leadership team with extensive experience in scaling software businesses. Seasoned former Silicon Valley executive Will Murray, CEO, has proven expertise in growing SaaS companies and has successfully led the growth at Oak Engage since 2019. CFO Jake Armstrong joined the business in 2021, following an extensive career in practice and industry, including acting as a fractional CFO for a number of tech and SaaS organisations. ENDS Notes to Editors For more information contact: Emma Williamson Head of Marketing and PR 07548 831780 About Oak Engage Oak Engage is an award-winning employee engagement app and intranet solution. They are trusted by the world’s biggest brands to connect teams, engage their people and work better together through their mobile app and SaaS (Software as a Service) platform in the cloud. Oak’s executive team and board are highly experienced and comprise leaders with a strong background in driving growth, innovation and operational excellence across various sectors. Alongside Will Murray (CEO) and Jake Armstrong (CFO), the senior leadership team includes Rachel Davison (CPO), David Ferguson (CTO), Mark Harnor (VP of Sales) and Michael Harbottle (VP of Customer Success). Oak Engage’s key achievements to date: Leading product and ClearBox Intranet Choice winner 2024 and 2025 Winner at the Internal Communications and Engagement Awards 2024 and 2025 The Nation’s Best Intranet 2022 with NatWest Group at the IoIC Awards Continually recognised as a High Performer by G2 ISO 27001 and Cyber Essentials Plus accreditations 100% customer satisfaction rate Trusted by global brands including Aldi, Burger King, Five Guys, ITV and NatWest Group About NorthEdge NorthEdge is a lower mid-market private equity firm headquartered in the North, owned and built by its senior team and supported by a global blue-chip investor base. They have £900m AUM across four regionally focused funds. With a presence across the North and Midlands, the NorthEdge team has a 25-year track record of investing in businesses with ambitious management teams and significant growth potential. NorthEdge invests in like-minded businesses and management teams with real ambition and the potential to shape global markets from the UK regions. They back companies in the Technology, Healthcare and Business Services sectors, supporting management teams to build better businesses. https://northedge.com/
