Blog Oak has a new look Last updated: February 17, 2026 Calculating… Work has changed forever. The nature of work – and even the notion of the workplace – has been permanently reshaped. By 2030, the number of jobs performed remotely is expected to increase by 25% (World Economic Forum, Future of Work Report). At the same time, organisations are navigating political and economical turmoil, a cost-of-living crisis and the rapid rise of AI. For many leaders, uncertainty is the new operating reality. Disconnection is on the rise. Global research in 2025 shows around 1 in 5 employees are engaged at work. Our own research shows 60% of Gen Z and Millennial employees would quit for a workplace with a better culture. In this climate, organisations need more than communication – they need connection. We’re proud to introduce Oak’s refreshed brand – a new identity and sharper positioning that reflects this reality and reinforces our purpose. The refreshed Oak brand Oak exists to meet the demands of this new world of work. Our purpose? We activate productivity and performance through connection and culture. We help hybrid companies create high-performance, hybrid cultures. This evolution of our brand clarifies who we are and what we stand for: Communication is not an end in itself – it is a driver of performance Engagement is not a ‘nice to have’ – it is a competitive advantage Culture is not abstract – it is measurable, strategic and directly linked to outcomes Our refreshed identity brings sharper language around impact, ROI and measurable value – connecting engagement, culture and performance more clearly to the outcomes leaders care about. Built for the hybrid workforce Our difference? We don’t just connect your frontline or desk-based employees. We connect them both, to each other, and to your strategy, processes and goals. Our Hybrid Workforce App provides a powerful employee engagement platform, creating a connected workforce capable of collaborating more easily, adapting more rapidly and executing more effectively. AI-powered, feature-rich and highly customisable, our technologists and client success teams work with you, designing your organisation’s system to uniquely catalyse belonging, purpose, motivation and above all, performance at work. We listened to our customers We listened to the people who matter most to us to understand what matters most to them. We conducted in-depth interviews with clients to understand their pain points, priorities and purchase triggers and to gain insight into their current perception of Oak, the marketplace and our role within it, now and in the future. How we got here Oak launched in 2017 with an ambition to make communication simple. Since then, both the world of work and Oak have evolved. We now support hundreds of thousands of employees across multiple sectors, helping organisations align people with strategy and translate engagement into measurable outcomes. This rebrand signals growth, maturity and clarity. What’s changing? A bold new visual identity Clearer, outcome-led messaging Stronger emphasis on ROI, performance and business impact An updated website and brand experience What’s not changing Our platform and services Our people-first approach Our commitment to partnership Our purpose We remain focused on activating productivity and performance through connection and culture. Why it matters now In a world where only one in five employees are engaged and where younger generations will leave for stronger cultures, connection is not optional. Organisations that thrive in uncertainty will be those that: Align their people to clear strategy Build trust across distributed teams Encourage cultures of belonging and accountability Translate engagement into execution Oak’s refreshed brand reflects our role in enabling exactly that. Explore the new Oak The updated website showcases our solutions, sector expertise and thinking around hybrid performance. If you are interested in learning more about how Oak can help you activate productivity and performance through connection and culture, we’d love to chat.
Work has changed forever. The nature of work – and even the notion of the workplace – has been permanently reshaped. By 2030, the number of jobs performed remotely is expected to increase by 25% (World Economic Forum, Future of Work Report). At the same time, organisations are navigating political and economical turmoil, a cost-of-living crisis and the rapid rise of AI. For many leaders, uncertainty is the new operating reality. Disconnection is on the rise. Global research in 2025 shows around 1 in 5 employees are engaged at work. Our own research shows 60% of Gen Z and Millennial employees would quit for a workplace with a better culture. In this climate, organisations need more than communication – they need connection. We’re proud to introduce Oak’s refreshed brand – a new identity and sharper positioning that reflects this reality and reinforces our purpose.
The refreshed Oak brand Oak exists to meet the demands of this new world of work. Our purpose? We activate productivity and performance through connection and culture. We help hybrid companies create high-performance, hybrid cultures. This evolution of our brand clarifies who we are and what we stand for: Communication is not an end in itself – it is a driver of performance Engagement is not a ‘nice to have’ – it is a competitive advantage Culture is not abstract – it is measurable, strategic and directly linked to outcomes Our refreshed identity brings sharper language around impact, ROI and measurable value – connecting engagement, culture and performance more clearly to the outcomes leaders care about.
Built for the hybrid workforce Our difference? We don’t just connect your frontline or desk-based employees. We connect them both, to each other, and to your strategy, processes and goals. Our Hybrid Workforce App provides a powerful employee engagement platform, creating a connected workforce capable of collaborating more easily, adapting more rapidly and executing more effectively. AI-powered, feature-rich and highly customisable, our technologists and client success teams work with you, designing your organisation’s system to uniquely catalyse belonging, purpose, motivation and above all, performance at work.
We listened to our customers We listened to the people who matter most to us to understand what matters most to them. We conducted in-depth interviews with clients to understand their pain points, priorities and purchase triggers and to gain insight into their current perception of Oak, the marketplace and our role within it, now and in the future.
How we got here Oak launched in 2017 with an ambition to make communication simple. Since then, both the world of work and Oak have evolved. We now support hundreds of thousands of employees across multiple sectors, helping organisations align people with strategy and translate engagement into measurable outcomes. This rebrand signals growth, maturity and clarity. What’s changing? A bold new visual identity Clearer, outcome-led messaging Stronger emphasis on ROI, performance and business impact An updated website and brand experience What’s not changing Our platform and services Our people-first approach Our commitment to partnership Our purpose We remain focused on activating productivity and performance through connection and culture. Why it matters now In a world where only one in five employees are engaged and where younger generations will leave for stronger cultures, connection is not optional. Organisations that thrive in uncertainty will be those that: Align their people to clear strategy Build trust across distributed teams Encourage cultures of belonging and accountability Translate engagement into execution Oak’s refreshed brand reflects our role in enabling exactly that.
Explore the new Oak The updated website showcases our solutions, sector expertise and thinking around hybrid performance. If you are interested in learning more about how Oak can help you activate productivity and performance through connection and culture, we’d love to chat.
