Webinar The frontline divide: The hidden cost of a disconnected workforce On-demand webinar Speakers Jenni Field Founder and CEO, Redefining Communications Sacha Thomas Internal Communications Content Manager, River Island Dale Brodie Internal Communications Manager, Five Guys Europe Eva Armit Customer Engagement Manager, Oak Engage We surveyed over 1,000 frontline workers across the UK to understand their attitudes towards work, connection with their peers, involvement in company communications and if they feel truly valued by their employer. In this on-demand webinar, we walk through the results of this exclusive research to uncover why so many frontline employees feel isolated and share practical steps organisations can take to close the divide. Frontline workers make up 80% of the global workforce and are the people who deliver, serve and represent your brand every day. Yet too often, they’re the least connected to company culture, leadership and communication. Communication breakdowns have a real business cost. Poor communication directly affects performance, engagement, customer experience and retention. In this session, we dive deeper into the attitudes of frontline workers across multiple industries. With expert commentary and real-world examples from organisations that have successfully engaged their frontline workforce, you’ll come away with actionable insights to strengthen your internal communications and engagement strategy. Speakers Jenni Field Founder and CEO of Redefining Communications Jenni is a global expert in leadership credibility and internal communication. She helps organisations and teams communicate clearly, lead credibly, and build cultures that thrive. She’s the founder of Redefining Communications, co-founder of The Belief Builders, author of Influential Internal Communication and Nobody Believes You, and host of the podcasts Redefining Comms with Jenni Field and weekly podcast Frequency. An international speaker, consultant and coach, Jenni helps leaders and organisations go from chaos to calm by fixing the things that stop people communicating and leading effectively. You can find her on LinkedIn and Instagram, and explore her work, writing and podcasts at redefiningcomms.com, thebeliefbuilders.com and thejennifield.com Sacha Thomas Internal Communications Content Manager at River Island Sacha is a communications professional with over seven years’ experience shaping internal storytelling and strategy at one of the UK’s leading fashion retailers, River Island. Known for blending creativity with strategic thinking, she has built and led company-wide campaigns, culture initiatives and engagement programmes that connect business priorities with real employee voices. At River Island, Sacha has played a key role in creating and defining the company’s internal communications strategy. This includes crafting its tone of voice and values, and delivering campaigns that bring its culture to life for over 8,000 employees across head office and retail teams. Sacha is all about people-first storytelling, making sure every message feels genuine, inclusive and impactful. Dale Brodie Internal Communications Manager at Five Guys Europe As Internal Communications Manager at Five Guys, Dale is responsible for managing their internal comms platform, ‘Chatty Patty’, sharing updates from their support office to their stores and driving engagement through the internal social channels. He also leads on cultural initiatives, including the annual AM and GM Conferences and plays a key role in connecting the right people across the business to keep communication clear, consistent, and collaborative. Eva Armit Customer Engagement Manager at Oak Eva is the Customer Engagement Manager at Oak Engage, dedicated to helping organisations build stronger connections with their employees through modern intranet solutions. With a passion for internal communication and engagement, Eva works closely with customers to ensure they maximise engagement, collaboration and success. With extensive experience in customer relations and training, Eva understands the challenges businesses face in engaging their workforce, and she is committed to delivering value driven insights, best practices and tailored support to enhance employee experiences and internal communication strategies. You’ll learn The key findings from our exclusive research that listens to the real voices of 1,000 frontline employees Practical ways to bridge the gap between the frontline and HQ How to ensure frontline voices are heard and valued in decision-making Meaningful approaches to showing appreciation for every employee, regardless of role Strategies to improve internal communication for frontline teams How to transform company culture to boost frontline employee retention
