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Oak is boohoo’s ‘constant cost saver’ and their hub for ‘absolutely everything’

boohoo PLC is a leading online retailer, boasting 13 major brands as part of their portfolio. Keeping such a vast, diverse workforce connected and informed is not an easy task, but one boohoo group has been determined to excel in.

They were keen to implement an internal comms platform that integrated with their creative, modern brand. As a result, boohoo partnered with Oak Engage to implement boohooforyou in early 2020.

Industry: Retail  |  No. of users: 1,500 - 2,000
Area: UK

The Challenge

With multi-locations and a number of deskless workers, boohoo faced challenges communicating with their staff. They found it difficult juggling their continuous growth and the chaos of the COVID-19 pandemic.

Maddie Birtwistle, Internal Comms Executive at boohoo, said: “With previous providers we had to go through them to make changes like onboarding new staff. Being a growing business at the time it was a bit of a nightmare.”  

Having both office and deskless workers spread across several locations, boohoo needed an all-in-one internal comms platform that could satisfy the needs of their workforce.

Tailor Made Content to Connect Warehouse Staff

Prior to implementing Oak, boohoo’s warehouse staff relied on notice boards for important updates. Warehouse operatives also had limited access to policy documents, which put added pressure on HR.

With Oak, boohoo were able to provide a fully responsive mobile app with centralised document management, so warehouse staff were no longer at a disadvantage.

They were also able to tailor content and push notifications specifically to non-native speakers to make content more engaging. Maddie said: “Having all communications on their mobile has become a huge tool that all the warehouse staff use. ” 

Onboarding & Integrating Remote Workers

Oak became the platform for boohoo’s Agenda for Change initiative and hosts content through their D&I and wellbeing community hubs.

But, of particular significance have been the recordings of town hall meetings on their multimedia gallery, helping integrate employees onboarding remotely during the pandemic.

 “New employees can get a feel for the business and understand the culture. Before, those videos would be lost.”

Maddie added: “The learning material and social content have helped to boost engagement on our intranet.”

boohooforyou’s social timeline has meant that informative content and important updates could be delivered in an engaging way.

Proving the Value of Internal Communication

Oak had already proved cost effective, but Boohoo continue to find new capabilities, saving a significant amount. 

Targeted content through their location and department hubs, meant that employees could see the benefits available to them. Maddie said: “We got exactly what we needed from a benefits platform at no additional cost.”

Integrating seamlessly with third party apps used for things like booking travel and documenting expenses, Boohooforyou has become the all-in-one platform they wanted. As Maddie put it: “Oak is basically the central hub for absolutely everything!”

boohoo intranet by Oak Engage

Industry: Retail 

No. of users: 1,500 - 2,000

Area: UK 

“Boohoo is a creative, visual brand. Having a platform which ties in with the business and is able to host engaging social content helps our culture. Content they can like, share and comment on drives colleagues onto a platform that gives them everything they need to do their jobs.”