3 Top Tips to Successfully Captain Your Intranet Content

intranet content captain

Bloviating Tomfoolery.

While fun to say, it shouldn’t be anywhere near your intranet content or even in blogs designed to help you in creating your intranet content. Why? Because it means a confusing manner of sayin’ a lot about nothin’. This paragraph is an ironic example of that.

Like the Oak interface, we like to keep things simple, especially because we like you and know how valuable your time is.
To prevent further bloviation on my part, here are the most common concerns that pop up in the beginnings of intranet launching:

  • Accountability, and
  • How to keep content crackin’.

Simple answer? Content Captains.


The beauty of Intranet is that it’s never anonymous, unlike its dubious cousin Internet who has a thousand-yard stare and an eye twitch.

There is constant visible ownership. For anyone to communicate, they must be registered with their real name, linked to a profile and backed by a signed policy promising to play nice. They are identified clearly while contributing, doesn’t matter if it’s their own blog or submitting a policy, and any modifications, editing or publishing has their name on it. As people like to keep their jobs and maintain their reputation, they tend to self-moderate, be more well-rounded and responsible when posting.

Still, there are two ways of approaching accountability – chain of command and trust. Neither is right or wrong, it just depends on the organisation of your company and what works best for you.


Chain of Command

In a chain of command, departments elect Content Captains to delegate tasks within their crew to submit different types of content, such as policies, blogs, and information. The Content Captain approves everything before it’s posted, or even send it up to their Content Admiral (i.e.: HR) to approve and post for them.



When it comes to trust, you’re confident your employees will do their best and be their best while collaborating and socialising on the intranet. However, we still recommend Content Captains to keep content organised as they can delegate tasks, post relevant information and ensure content is fresh.

Minty Fresh Content

Successful intranets have Content Captains representing their respective departments, who in turn build a team of contributors of their own and moderate those contributions. Creating a clear strategy assists the Content Captains and keeps your intranet fresher than hiking Matterhorn in a winter storm.

Your strategy needs to include several things:

  • Help Content Captains and contributors understand the process of posting and what is acceptable to post.
  • Provide guides on how to write for the web. Tone, voice, spelling and grammar should be consistent and appropriate. This usually reflects your company’s own brand and voice guidelines.
  • With a social intranet, your people can produce personal blogs when they like and stay on target for company-based blogs. It’s also super easy to comment, like, and message colleagues instantly.
  • Develop a schedule on what and when content is published. It would then come down to the Content Captains to decide who among their department is assigned certain tasks and enable them to meet goals.
  • Organise social or project hubs where people can create communities based on shared interests, collaborate on projects across departments and external clients.

Just to highlight the importance of hubs – it’s an invaluable resource especially in planning projects. Your employees are able to invite external clients and freelancers into a hub made expressly for their project while still keeping your intranet secure.

Brainstorm Incentives

Brainstorm with your Content Captains to encourage people with incentives to log in and interact. Here are a few ideas that have worked wondrously for many global brands: 

  • Competitions between departments and offices
  • Fun or feedback polls
  • Countdown to events such as Doughnut Day, or company field trips
  • Themed months and interviews with employees connected to that theme. Like “Chef’s September” where employees who enjoy cooking share their recipes and techniques
  • Memes, like Success Kid
  • Company lotteries or bingo where people can win tickets or gift cards
  • Weekly news roundups that highlight the most popular news of the week
  • Employee webinars with topics pertaining to relevant topics such as wellness or how to destress

Check out these other intranet features to help with engagement.

Clearly defined roles keep your people on task and responsible for what they produce and how often. You’ll see accountability and crisp content with the added bonus of happy employees. 

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